How to Evaluate the Impact of Promotion or Advertising?


What are the appropriate advertising standards and what is the effectiveness and lower amount of ads estimated? I would say that the effectiveness of online advertising and 1000 impressions clicks will not be a simple repetition in the note - everything will be "increased".

What are the appropriate advertising standards and what is the effectiveness and lower amount of ads estimated? I would say that the effectiveness of online advertising and 1000 impressions clicks will not be a simple repetition in the note - everything will be "increased".

Therefore, with the previous note, we already understood that the effectiveness of the advertisement is two dimensions: financial and communication, in which, depending on the specific advertising goals, it should be preferred. In addition, the advertising objective is the power on the market, and therefore, measure the effectiveness of power ads (see previous note).

Important issues in defining the effective way of advertising are related to the quantity of advertising impact, and if it comes to an easy-to-see manner at first glance, then how specific advertising messages are at least the target of the target. Please provide feedback to the audience or contact us with our helpers if they are unsuccessful. I'm sorry to hear from you. Please try again. If you do not have an account yet, register now! I'm sorry to hear from you. Please try again. If you do not have an account yet, register now! I'm sorry to hear from you.

To understand how to measure something in advertising, it is important that you compare the goals of this purpose and measure its eligibility at the beginning of the advertising break. As a rule, marketing of this kind of evaluation is quite good enough to determine the effectiveness of this ad campaign (... to effectively evaluate the effectiveness of the hybridization, to evaluate advertisements effectively, As discussed below).

Advertising's economic performance indicators

The purpose of advertising is to read the previous article about how business can develop financial performance. The importance of advertising is an additional change in the effect of the major financial metric advertisement, which can be described below:

TD = (Tc • P • D) '100

Where: The average change of goods before the launch of the TC promotional period;
Average daily increase in per day, according to the P-Advertising campaign,%;
D-Advertisement number of days.

In addition, depending on the campaign's advertising goals, we can understand:

How much has been increased after the end of the advertising campaign and maintains average business.

How to quickly change the goods after the end of the advertising campaign.

Which contain the products offered in the check-in ad with the total number of checks

What is the sales volume in the rails and the number of ads is the number of ads.
Separate and in particular, the value of attracting a customer as a ca (customer acquisition cost) - how much money is needed to buy the buyer needs to spend on average Just about that, ad campaign does not know anything about you "unless the bill is paid. In other cases, this indicator will be accurately counted and this ad Impact will not be possible for the effects of the campaign (read, understand).

We measure the quality of advertising

Power measurement is in low quantity. To understand the effectiveness of advertisements for achieving marketing power (see previous note), it is sufficient to determine how effective indicators have already changed after advertisements in the parameters before the start of the advertising campaign.

Quality and quantity distribution has increased significantly

How many Distributors (Dealers) refused competitive products in favor of your product?
As a result of an advertising campaign, a change in such indication as "every customer's orders" clearly shows the power of the buyer.

In addition to the communication effect, the number of checks with the advertisement shown shows that target sensitivity of both the audience is displayed on advertising and power.
Better brand performance (shelf presence, shelf width and depth, SKUs, number of hire)
A number of dealers participated in the marketing campaign

Etc., which makes it possible for determining this power - the ability and ability to apply someone's will, is achieved, safe, secure.

As I previously evaluated it before and after the advertising campaign and compare the data.
The effectiveness of communication advertising

To estimate the quality of advertising in terms of communication, such indications as a CTR (click on clickthrough rate) are quite appropriate. Only CTR proposes to understand, as smart as a client.